A warmer look: brand refresh

Eat My Words has a real visual identity now.

The palette is warm grey and yellow. The grey is the body of the app, not the harsh near-black that most dashboards default to. The yellow is the accent, used for the things that matter, like the mic button and the call to action on the landing page. It is the same yellow as a good egg yolk, which felt on theme.

The type changed too. I moved to a Google Fonts pairing that reads warmer and more editorial than the system stack. Headings have a bit more weight and feel less corporate.

The landing page got a copy pass while I was at it. I cut a lot of words. The old hero said three things and now it says one. The pricing section is clearer. The “how it works” piece walks you through what actually happens when you log a meal, instead of leaning on stock marketing language.

A brand refresh is one of those things where the diff looks small but the feeling is different. Open the app and see what you think.

by Boyd Thomson